Is an app necessary for your business?

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Study shows that we spend on average 5 hours a day on our smartphones. Exploring what we require from app to app. Apps have become a common approach now. Need to determine what color suits you? There’s an app. Want to know random facts about the world daily. There’s also an app for that.

In fact, apps have become one of the most interactive ways to retain an audience, especially in the business world. An app ensures direct traction with your user, helps you directly promote yourself and whatever you have to offer. All these have led companies local or international to develop their own app to engage and retain their customers. But the real question is do all businesses require an app? It requires intensive research and investment. Developing an app for your business requires more than just deciding to launch it. So, we look into some crucial questions that can help you get clarity whether or not your business actually needs an app

What is in it for your customers?
Understand that the app that you introduce is mainly catered to make your relationship with the customers simpler. Meaning, it should directly eliminate barriers that your website couldn’t address. Determining how the data from the app ensures better service is also a factor that needs to be addressed. It is to be reiterated that you don’t really need an app if your website is already doing the trick. Launching an app also means making sure that your website is optimized for mobile usage.

Do your competitors have an app?
When in a tightly competitive market it’s important to keep your competitors close on your radar. If your competitor has an app make sure you learn and gain insight from it. Their app also is a sign of whether or not to invest in an app at all. Try to rationalize whether or not the app is doing them any good, does it have any effect on the target group, etc. your competitor having or not having an app can substantially give you strategic advantages if you learn to deduce the functionality and need of the app.

How does it affect your revenue generation?

Apps are assumed to produce desirable revenue generation. It’s not always the case. If your app simplifies the service acquisition or product acquisition for your customers it’s going to make a permanent place on the phone. If launching an app can help simplify the transaction process from the customer’s end, it is bound to leave a positive footprint in your revenue generation

How heavily do you rely on branding?
Apps have also become a smooth platform for marketing and more importantly in creating a brand image. The app’s functionality, its usefulness, and overall integrated use help your business to set itself apart. If your business relies on repeated customers or repeated transactions your app can be a powerful tool to make a proper brand image for your business.

Naveed is studying Marketing in BUP.  Other than being tired all day he’s always up for a game of football. Reach him at naveed1327@gmail.com

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